Ideas
Mobile Marketing
It's a mobile world
Make sure what you show can be seen on the go.
Today's buyers are probably using their laptop on a wireless network. Or maybe, a busy professional needs to make a purchase on a mobile phone. Either way, you've got to put your content out there so what your prospects get is what you want them to see..
5 Fundamentals for a Mobile Sale
- Found - Point-of-Interest / Product-of-Interest (POI). Found online via search, an ad, or a link.
- Downloaded - Like magic, your offer has to travel through wires and airwaves. Success increases when everyone you do downloads fast and reliably while users are on the go.
- Formatted - Images and words must fit the screen size.
- Navigated - Menus, buttons, and forms: It's a must to make this items usable for bad eyes and fat fingers. Why not use best-in-class guidelines to make your store designed for usability.
- Converted - Finally, your offer must be compelling. If all other factors are equal, lowest price tends to win. The key is to make your offer so it's price incomparable. An easy way to do this is through bundling (i.e. include a free item). Follow these fundamentals and your prospects will become you clients.